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Hype on the Vine

Hype on the Vine

Last October Twitter acquired a short-video taking app now known as Vine. The app was finally released in the Apple App Store in January and it recently exploded, topping the US charts for free apps. Much like Twitter, Vine forces brevity on its users, limiting them to just 6 seconds of total video time, though the videos do loop continuously. Let’s take a look at how this noteworthy new app works and learn if it’s right for your business.


How Vine Works

Once you download the app on your iPhone or iPod touch (sorry Android, Blackberry & Windows Phone users, Twitter’s still adapting Vine for other platforms) you will be prompted to either sign in with Twitter or to sign up with an email address.

After you sign in, you can immediately start creating short looping videos. Click the video icon on the top right of the app and a preview screen will appear. Simply press on the screen to start recording and then let go to stop. Repeat the process until you’ve filled your allotted 6 seconds.Upon completion, you will be prompted to add a caption and post your video to Vine. Use relevant hashtags in your description to help interested users find your video. You can also choose to post your video to Twitter and/or Facebook. Currently, you have to post to Vine regardless of where else you’d like to share it.


Who Should Use Vine?

As with all marketing tools, Vine is not a one size fits all application. Below are the industries that we see working best with Vine.

  • Restaurants:

    This is a perfect fit for restaurants, as guests have a newfound interest in knowing how their dishes are made. Record a dish as it’s assembled, from the pan to the plate.

  • Make-up Artists & Hair Stylists:

    Record a look you’re creating, depicting the transformation from start to finish. Much better than before and after pictures!

  • Fashion:

    Showcase an outfit from head to toe with a 360 recording or show your customers how they can wear a piece several different ways.

  • Pet Care:

    Everyone loves a good animal video! Engage with your customers by taking short videos of pets eating your food or playing with your pet toys. Ask them to share Vine videos of their pets with your products too!

  • Instructors:

    Whether you’re a Karate instructor, personal trainer, guitar teacher, or college professor, Vine is a great way to depict a short step-by-step process or movement. Just remember, you only have 6 seconds, so stick to the basics!

  • Want to incorporate Vine into your social media strategy, but not sure how to get started? Contact us for a 20 minute consultation to discuss your options. Already using Vine for your business? Share your short videos with us! We’d love to see them.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office