Skip to content

If You Don’t Have a Website, Do You Really Have a Business?

If You Don’t Have a Website, Do You Really Have a Business?

Do you have a business card? It’s one of the first things people ask for when they meet you at a business event. It doesn’t matter if you’ve got the smallest shop in town or you work for one of the world’s largest corporations, people expect you to have a business card. It’s part of your professional uniform, an essential element of identification and branding in every single industry. When I ask you if you have a card, chances are you say, “Of course I do!”

A business card is essential, but it’s not enough. It’s 2013, and whether you’re in a B2B or B2C field, you’ll find that your customer’s expectations have changed. Specifically, in today’s marketplace, customers expect to be able to find and engage with you online. This means, at a minimum, having a website.

There are business owners who don’t believe this. I encounter them all the time. They tell me how they’ve been successfully operating for years – decades, even, or generations! – without a website.

Let’s talk about why this marketing model isn’t sustainable. The fact you’ve got a loyal customer base right now is great – but without a website, how are you going to grow your business? No matter what type of business you operate, people who are interested in the products or services you offer overwhelmingly begin their search for that sort of business online. If you don’t have a website, you’re not even a part of the conversation. You’re not an option they can consider. Every customer base needs to be continually replenished with new business, or your company will die through attrition as old customers stop doing business with you and there is no one to replace them.

Word-of-mouth recommendations can only do so much. Even if your customers enthusiastically recommend your business to their friends, if a simple Google search returns no useful information, you’re not going to capture that traffic. Today’s customer expects that a business will have a website in the same way they expect you to have a business card or a sign in front of your location. Even the Amish, who are so leery of modern technology that they still use horse-drawn buggies rather than cars, have information about their businesses posted online.

When a business doesn’t have a website in this day and age, it raises questions in the customer’s minds, such as is this business legitimate and trustworthy? Are they really professional? Just as a business card acts as a signifier that you’re truly a professional, today a website acts in the same way. If you’ve been operating for years – decades, even, or generations – your business deserves a fighting chance to remain viable in the web-driven marketplace. The time to get a website for your business is now! Contact us to schedule a free consultation and learn how we can create a website that fits your business needs and your budget.

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office