Skip to content

All Of A Sudden, There Are 500K Advertisers On Instagram: Should You Even Bother Joining Them?

All Of A Sudden, There Are 500K Advertisers On Instagram: Should You Even Bother Joining Them?

Over the course of the past six months, the number of businesses advertising on Instagram has doubled. The majority of this increase is attributable to smaller companies; they are joining the world’s largest brands in trying to capture the attention of Millennial customers. Forbes reports that by 2019, 2/3rds of US Millennials will be using Instagram.

[Tweet “Forbes reports by 2019, 2/3rds of Millennials will be using Instagram.”]

While this growth surge is definitely good news for Instagram’s bottom line (and that of Facebook, which owns the popular image sharing app), what does it mean for companies that have limited marketing resources? Is it worth the time, energy and effort to advertise on Instagram if everyone else is doing it?

We’re going to answer this question with a qualified yes. While there are many, many companies advertising on Instagram, not every company is doing a good job. Instagram’s audience in particular has proven to be able to brutally disregard anything that doesn’t tickle its fancy; if you’re going to use the platform to promote yourself, you’d better be ready to bring your A game.

What does that mean? It all starts with superior imagery. Instagram’s aesthetic requirements are high: choose only images that have strong composition, eye-catching colors, and some unique qualities to share with your audience. If a picture looks like anyone could have taken it, don’t bother. The images you share on Instagram need to look like the natural, organic expression of your brand.

Second, targeting is not optional. For Instagram campaigns to be successful, you want to be sure they’re seen by people who are decidedly in your desired market. This can be defined geographically, demographically, and by interest – all of the robust options available on the Facebook platform are yours to use on Instagram. The more well-defined and tightly targeted your campaign is, the greater results you’re likely to realize.

Make sure you’re clear about what you want to achieve with your Instagram advertising. Campaigns can do everything from raise brand visibility, encourage engagement, or even facilitate direct sales. Clearly articulating the goal of the campaign prior to creating and running it is a good best practice, and will help you assess how well Instagram advertising is working for you.

There are 500 million advertisers on Instagram, but they’re not all after your customer. Advertising is a lot like competing in a marathon: you have to run your own race. Concentrate on who your customer is and what material will make them happy. Assess your own results. Then will you be able to tell, with a high degree of confidence, if Instagram advertising is right for you.

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office