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Instagram Is About To Get Even More Interesting: New Advertising Tools You Need To Know About

Instagram Is About To Get Even More Interesting: New Advertising Tools You Need To Know About

For many small business owners, Instagram is already the most important social media platform in their marketing mix. Rated as the most vital social network by more than a third of those 34 and under, Instagram can be highly successful when used as a sales tool – a fact demonstrated very well by brands like AirBnB, Lenovo and Barcardi, which have all been praised for effectively transforming Instagram interest into real world sales.

It’s been a little over eighteen months since Instagram started offering advertising. The fact that Instagram belongs to Facebook, and as such, has access to the massive amounts of data Facebook collects, means that ads were highly targetable right from the start.

[Tweet “Instagram has announced that new functions will soon be available to Instagram advertisers”]

Now Instagram has announced that at the end of September, new functions will be available to Instagram advertisers, including video advertising, a landscape orientation option for images and video, and a suite of delivery and optimization tools to increase views and conversions. Improvements have also been made to the Call to Action function – the direct response buttons that encourage viewers to “Shop Now” “Learn More” or “Sign Up”.

A new premium tool called Marquee promises to give advertisers access to huge portions of Instagram’s user base; while pricing on this hasn’t yet been released, the list of inaugural users includes only behemoth, deep-pocketed brands – it may not be a tool that’s relevant to smaller companies due to budgetary concerns.

Finally, Instagram advertising has gone global. All 300 million users will now see ads, including those in countries like India and Mexico. For brands looking to improve their presence in those markets, this is great news.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office