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Instagram Is Incredibly Important To Your Youngest Fans

Instagram Is Incredibly Important To Your Youngest Fans

The experiences we have as teenagers and young adults influence the rest of our life. It is during this particular period in our lives, the time when we’re poised between the certainties of childhood and the anxiety of adulthood that we tend to be the most open and receptive to new aesthetic experiences.  Some fashion experiments we make as teens turn out to be cringe-worthy in retrospect, but there will be at least a few looks that become a life-long part of who we are.

With this in mind, it can be very important for the jewelry brand to begin building relationships with people during their teenage and early adult years. While these customers don’t always have the cash to purchase the most high end pieces of jewelry themselves, they can be ardent brand advocates – and they’re often not shy to tap parents to provide their favorite looks as birthday or graduation presents.

Business Insider has just released their most recent research which delves into what social media platforms are used by each demographic groups. The report looks at age, gender, and socio-economic level, among other factors. Key takeaways relevant to reaching your youngest customers include the overwhelming importance of Instagram – fully one third of teens rank Instagram as the most vital social network – as well as the central role messaging apps have in younger people’s lives. If you’ve been pondering who you’d connect with on WhatsApp or Snapchat, the answer turns out to be teens and young adults.

Facebook is starting to get a little gray, according to this report, with over 60% of its user base being 34 or older. However, it’s important to remember that people’s social media usage patterns change with time. Today’s teen in love with Instagram may very well be planning their wedding on Pinterest in just a few short years. Having an appealing, effective presence there when your customer is ready for it is smart marketing, a vital part of a long term strategic plan. As a good best practice, look at where your customers are spending their time on line now, and project where they’ll be in 18-24 months. This will help you be everywhere you need to be, when you need to be there.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office