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TikTok, Reels, or YouTube Shorts? The New Wave of Social Video

Live Online Training
Thursday, October 6th, 1pm ET

This session is offered to you at no cost, courtesy of Technology Therapy Group & SCORE Metro.

Don't Miss This - Register now!

TikTok, Reels, or YouTube Shorts? The New Wave of Social Video

With consumer attention spans shrinking by what seems like the second, it comes as no surprise that 85% of marketers report that the most effective video format on social media is short form. It’s also the top content for lead generation and engagement. But how do you harness the power of this small yet mighty content in your social strategy?

During this webinar, we’ll cover:

  • The Defining Elements of Short-Form Video
  • How to Create Short-Form Video
  • TikTok Best Practices
  • Instagram Reels Best Practices
  • YouTube Shorts Best Practices

6 Reasons to Register for this FREE Training

Consider This a Test Drive

Get a taste of our expertise and training style without spending a dime. Obviously, we think our trainings and mentorship sessions are worth every penny; see for yourself! Our free webinars give you a peek behind the curtain before you invest.

All Value, No Sales Pitch

Our webinars are designed to teach, not sell. That includes the free ones! The entirety of this hour-long training is dedicated to teaching you storytelling techniques for local growth.

It’s the Gift That Keeps on Giving

The skills you learn in this free session will keep you savvy well beyond the holidays! An hour invested now is money made all year long. Plus, you get a copy of the session recording to review anytime you need a refresher.

Gain a Local Edge

We know the Northeast, and we understand the crucial components of successful local marketing strategies, including how to create compelling stories for small businesses. We'll equip you with the expert edge to digitally connect with generations of local customers.

Learn from the Pros

Don’t trust just any ol’ Joe Shmo off the internet to teach you the dos and don’ts of digital marketing. Trust the experts who know what works - us! Our decades of digital know-how are what you need to succeed amid upcoming shifts.

Trade Your Questions in for Answers

Expert advice is just one day away. Come equipped with questions for our marketing professionals, and you'll leave with answers that propel your business forward.

TikTok, Reels, or YouTube Shorts? The New Wave of Social Video

Live Online Training
Thursday, October 6th, 1pm ET

This session is offered to you at no cost, courtesy of Technology Therapy Group & SCORE Metro.
Don’t Miss Out – Register now!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office