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Instagram, Tumblr, Snapchat & Vine: Who’s Using These Social Media Platforms

Instagram, Tumblr, Snapchat & Vine: Who’s Using These Social Media Platforms

Business Insider has released its latest research regarding social media usage demographics. Looking at what social media platforms are relevant to different genders, ages, economic groups and other criteria can make it easier to decide which platforms need to be part of your marketing mix.

One thing this report makes clear is that while everyone uses social media, not everyone uses the same social media platforms for the same purposes. We’ve come a long way from the days when Facebook was the only game in town: today, less than 2/5ths of Facebook’s adult user base is aged 18-34.

If you’re marketing to a younger customer base, Instagram definitely deserves your attention. Nearly one third of surveyed teens regard Instagram as the most important social media network. Snapchat, Vine and Tumblr follow closely on Instagram’s heels, neatly capturing most of the attention of the 18-24 year old set. This same group is also easily reached via text messaging apps such as WhatsApp.

The social media networks favored by older people overlap strongly with the social media networks favored by the most affluent; this is particularly true of LinkedIn and Pinterest, which have the highest number of users who have incomes of more than $75,000.

It’s important to understand that none of these numbers are absolutely cast in stone. There are 13 year olds on Facebook and 70 year olds Snapchatting right now. Additionally, people’s social media usage patterns change over time: today’s Instagram focused teenager may very well be planning her wedding on Pinterest in the next five years. That being said, it’s a good best practice to review the demographics and make sure the platforms you’re using to reach out are the platforms your target customers prefer.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office