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Interested in Attracting Local Business? 3 Digital Marketing Tactics You Need To Be Using

Interested in Attracting Local Business? 3 Digital Marketing Tactics You Need To Be Using

If your business’ bottom line is dependent on attracting customers from within your own community, there are certain digital marketing tactics you need to be aware of. This is important information for service professionals, such as home heating repair companies, as well as restaurants, many retailers, and more.

Tactic #1: Harness the Hashtag

Localized hashtags are your new best friend. Make sure you’re using the name of your community as a hashtag in frequent (not necessarily every!) social media posting you make, as well as in your profiles. This makes it easier for customers and potential customers to find you when they’re searching for you on Twitter, Facebook, and Pinterest.

Tactic #2: Engage with Other Local Businesses & Civic Organizations

If you want to benefit from your place in the community, you have to demonstrate that you’re part of the community. That means engaging with other local businesses and civic organizations in your community on social media. If they’re having a neat event, spread the word: it costs you nothing and garners plenty of good will. Participate in community discussions, particularly when it’s an issue related to your business – these conversations often take place on the Facebook pages of your local newspaper or television station, as well as on those venue’s sites – and don’t be afraid to share picturesque images of your community. This type of engagement takes time, but it’s also the key to being seen as a genuine local business.

Tactic #3: Audit Your Directory Listings Regularly

Directory sites such as Google Local, Yelp and Merchant Circle are incredibly popular. For that reason, you need to make sure that the information you have listed on these sites is actually correct. Check it regularly, making sure that everything including your address, phone number and hours of operation, is correct. Having this information fixed if it’s incorrect can be a time-consuming process, but it’s well worth it – remember, if a customer is disappointed because the info they depend on from Yelp isn’t right, they’re not going to blame Yelp, they’re going to hold you accountable.

Don’t Be Afraid to Get Help!

If you need help implementing any or all of these tactics, give us a call. Our world class team of social media strategists would be happy to help you connect with your local community more effectively, getting you greater brand recognition and more customers

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office