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Intimidation Isn’t Permanent

Intimidation Isn’t Permanent

Here at The Technology Therapy Group, we spend a lot of time talking about the technological aspects of running your business. But today we’re going to put on our therapist hats, and talk about one of the main reasons business owners don’t make use of a powerful growth tool they already have at their disposal: data.

The reason a lot of business owners don’t make full use of their data is that they’re scared of it. The sight of reports full of numbers, charts and graphs can be very intimidating. There are many people who associate statistical information of every sort with their horrible high school math class experience, leading them to nope right out of examining Google website analytics and social media metrics reports.

Saying “No Thank You” is not the only answer to feeling intimidated. Intimidation isn’t a permanent state. Instead, the experience of intimidation is an emotional response that can have a limited duration. As you become familiar with business data, and you learn how to make use of tools that make understanding data easier, the emotional response of intimidation is steadily replaced with feelings of confidence and competence.

[Tweet “Lenny Wilkens: “Imtimidation doesn’t last very long.””]

There are two benefits to this process. The first is personal: on an emotional level, confidence and competence are much more enjoyable to experience than intimidation. Learning that you have the ability to not be intimidated by data can open the door to not being intimidated by other types of information that you may encounter as a business owner. It’s an empowering process.

The second benefit is that making use of the data you have available to you enables you to make better, more strategic business decisions. Having objective, accurate information on what interests your customers, how they decide what to purchase and what to take out of their shopping carts, and what causes them to stay on or leave your website is hugely valuable. You’ll learn how to better focus your efforts and be able to address any operational snafus that are keeping your company from reaching its fullest potential.

Lenny Wilkens is a remarkable basketball player and coach. He even coached the 1996 Olympic team to gold. His words on feeling like you might not be up to the challenge are valuable to today’s business owners. “Intimidation doesn’t last very long.” With the right tools and support, you can learn how to make the most out of your business data and grow your company. Don’t let anything stand in your way!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office