Skip to content

It’s Mobile’s Moment: Is Your Business Ready?

It’s Mobile’s Moment: Is Your Business Ready?

Last year, web traffic on mobile devices exceeded traffic on desktop computers for the first time ever. Now that threshold has been crossed, and there’s no looking back. Mobile devices are many consumers’ primary way to access the internet. This means there’s been a fundamental change in the way people research, make and review their purchases.

Google Prioritizes Mobile Friendly Sites in Search Results

Google has been letting the world know for quite a while that it will be prioritizing mobile friendly sites over non-mobile friendly sites in search results. This policy has been rolled out at a very slow rate, but the impact is starting to be felt across all industries. Especially hard hit are those businesses that depend on local-search queries to generate in-store traffic: if you’re a restaurant, retailer, or have a business in a destination city, having a mobile friendly site is essential to showing up on the first page of search results.

Buy Buttons Are Everywhere & Shoppers Are Using Them

Facebook, Pinterest and other social media sites have introduced Buy Buttons, allowing users to make purchases easily without ever once having to leave their favorite social media platform. It’s no longer a necessity to visit your business’ website to make a purchase, and before long, there will be customers who will no longer want to. The time is now to start thinking about how you’re going to integrate Buy Buttons into your marketing strategy. We know that a significant amount of last year’s holiday shopping took place on mobile devices. Before the holidays roll around again, you want to be ready.

[Tweet “Video content accounted for 55% of mobile data usage in 2014.”]

Video Matters, A Lot!

Reading text on a mobile device can be tricky, while watching a video is a snap. Be aware that mobile device users demonstrate a strong preference for vertically oriented video – they like to be able to watch without having to turn their device. Video content accounted for 55% of mobile data usage in 2014, and many experts believe that number is much higher today. Get comfortable producing and sharing video content: your business needs it to stay relevant in today’s mobile centric world.

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office