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Is Your Facebook Reach Making You Furious? Here’s What To Do About It

Is Your Facebook Reach Making You Furious? Here’s What To Do About It

If your Facebook reach has been floundering, we’ve got some good news: it’s not just you. Facebook has made several changes that significantly diminish the organic reach of posted content. Forbes is reporting that content reach has dropped by nearly 10% over the course of the last two years. Big brands are seeing this drop too, to a smaller degree; in the same report, brands with over half a million likes are only saw a 2% decrease in reach.

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Facebook, which is ultimately a business, is limiting the organic reach of content in part to motivate companies to purchase advertising. And social media advertising does have a role to play in most company’s marketing mix. However, if you’re interested in increasing your organic reach, here’s what you can do:

Post More Video

I know, I know – creating, editing and posting video is not your favorite thing in the world. However, video content enjoys the greatest reach on all social media platforms. Videos don’t need to look like major Hollywood productions to be effective marketing tools: short and simple is the way to go. Learn how to create simple videos, or tap one of your tech-savvy team members to take on this role. Ideally, you want a new video appearing on social media at least weekly. It’s important to upload the video directly to Facebook for best results, rather than sending your visitors to YouTube.

Increase the Number of Links

Posts with links enjoy greater reach than posts without links. For best results, use links strategically. It’s good to link to your own website, but additionally, you want to share the love by posting links to local events relevant to your customer base, or other fun content. Links that are newsworthy or put a smile on someone’s face are the most likely to be shared; keep that in mind when you’re trying to boost your reach.

Pay Attention to Your Metrics

Each week, look at the content each of your Facebook posts enjoyed. Which ones enjoyed the furthest reach? That is the content that has the greatest resonance for your audience. Make a point of creating future posts that are similar going forward. The more your audience enjoys your content, the more they’ll share it, and the greater your reach will be.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office