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Is Your Website Really Mobile Friendly?

Is Your Website Really Mobile Friendly?

Over 60% of all web traffic occurs on a mobile device, such as a smartphone or tablet. It’s incredibly important to be sure your website looks great and functions flawlessly on many different types of devices – but how is the typical small business owner supposed to do this?

Google has the answer. If you enter your website’s URL in Google’s Mobile Friendly tool, you’ll receive a report that tells you exactly how mobile friendly your site is, along with an image that shows how your current website displays on a smartphone screen.

It can be an eye-opening experience! The report is helpful in two ways. First, you’ll get a list of issues that prevent your website from being mobile friendly. These include items like:

The Text is Too Small

Text that appears easy to read when viewed on a large monitor can disappear to practically sub-atomic size when viewed on a mobile device. Ideally, your customer will be able to read the text on your page easily without manually resizing it.

Mobile Viewports Are Not Set

Mobile viewports are what enables web pages to adjust in width and scale to display properly on a mobile device screen. If you don’t have your mobile viewports set, your website will not scale to fit smaller screens.

Links Are Too Close Together

On a mobile device, we click links with our fingertips or thumbs. If the links are too close together – which is very common with small text – it’s frustratingly easy for customers to click the wrong link inadvertently.

The second way the report is helpful is that Google will suggest steps you can take to make your website more mobile friendly. These suggestions are organized into groups; one set is for developers and people who work on their own website, while the second spells out what a business owner needs to tell the web company they work with to do in order to make the website mobile friendly.

This is a great first step for every business owner who wants to be sure that their website works perfectly, no matter what device their customer may be using. Be prepared to retest your website periodically, as different devices come on the market and parameters change – think of it as looking in the mirror before you head out the door. It’s a quick check to make sure your business always looks its best.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office