Skip to content

It’s About Ethics in Jewelry Sales – No, Really

It’s About Ethics in Jewelry Sales – No, Really

Where does gold come from?

Sometimes gold comes from the Philippines, where young boys go out on a ramshackle raft equipped with a sub-sub-sub-standard air compressor and a length of rubber tubing as their only breathing apparatus. These children spend hours, every single day, beneath filthy, feces-laden waters, mining the silt beneath the river bank for minuscule flecks of gold. It is dark, dangerous work that imperils the children’s health and well-being – not to mention the fact that children belong in school! Children are hurt. Sometimes they drown and die. But if they make it through, they do get paid – generally, about $5 a day.

Did you know that? Even if you didn’t, there’s an increasingly good chance that your customers will – or that they’ll have heard of blood diamonds, perhaps through the Leonard DiCaprio movie. Rubies, sapphires, emeralds and tanzanite all have problematic backgrounds, including environmental degradation and child labor associated with the mining processes.

Whether you’re a jewelry designer, brand, or retailer, the sourcing of diamonds, gemstones, and precious metals is an ethical issue you need to be aware of. As a baseline, you at least want to know that the jewelry you’re offering to your customers is jewelry that they can wear confidently, knowing that the materials in it are obtained without sending little kids directly into harm’s way.

That’s part of the reasoning behind why Lisa Bride of Ben Bridge and Eric Braunwart of Columbia Gem House are partnering to present a Jewelry Industry Summit this summer. We’ll be watching to see what type of information comes out of this summit; more importantly, we’ll be concentrating on how you can most effectively communicate your company’s ethical stance via your website, social media, mobile presence, and other marketing channels. This is an issue that’s not going away. Now is the time to start thinking about how you can get ahead of the curve and clearly connect with the increasing ranks of jewelry buyers who care about these issues.

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office