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It’s More Important Than Ever To Be Mobile Friendly: Here’s Why

It’s More Important Than Ever To Be Mobile Friendly: Here’s Why

Mobile technology is a big topic of conversation here, for several good reasons. More than 2/3 of all web traffic takes place via a mobile device; most often smartphones and tablet computers. The 2014 holiday season saw more than one in every five sales taking place via mobile device. 80% of web users report a smartphone is their preferred device for search. The world has reached and passed a vital tipping point: mobile is more important than desktop computers for the majority of users.

With that in mind, Google has announced that it is adjusting the algorithms it uses to determine search engine rankings. Sites that are mobile friendly will be prioritized, while sites that are not mobile friendly will see a negative impact on their rankings. The exact wording of the Google announcement is as follows:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

What does this change mean to you, as a jewelry brand? There are two factors to take into account: first, the mobile-friendliness of your own website. If your site isn’t mobile friendly, making it so needs to be a top priority.

Second, it’s time to assess the mobile-friendliness of your partner retailers’ websites. The extended visibility and reach your brand currently enjoys via being included on these retailer’s sites will be negatively impacted if their sites aren’t mobile friendly.

There are two ways to tell if a partner retailer’s website is mobile friendly. The simplest may be to attempt accessing the websites in question from your own smartphone or tablet. If the site displays and functions properly, you’re good to go.

Another option is to use this tool provided by Google’s web developers. All you do is type in a site’s URL and within a few moments, you’ll get a report assessing the site’s mobile friendliness. If your partner retailers’ sites are mobile friendly, great! If not, it may be a good idea to let your retailers know what’s going on, how it will impact their search engine ranking, and suggest that website upgrades are very necessary.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office