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And Now For Something Completely Different…

And Now For Something Completely Different…

We wish we had known about this particular election campaign before the polls closed. Jeweler Larry Jaffe would have definitely gotten our vote for the most creative marketing campaign we’ve seen in a while. Rather than trying to connect with his customers using traditional romantic, fashion, or bridal imagery, Jaffe “ran for office,” using road side signs and a social media campaign urging voters to choose him as their jeweler.

Depending on where you are in the country, election season could be a very big deal. First in the nation primary states like Iowa and New Hampshire often find their local news cycles and communities being overwhelmed as candidates sweep into town, hoping to be chosen their party’s darling. In those communities, a campaign like Jaffe for Jeweler might win hearts and minds by providing some much needed comic relief. In communities having less exciting elections, the Jaffe for Jeweler campaign could be a winner because it gives people something to talk about.

We really like the way Jaffe integrated social media into his campaign. The store set up a Facebook page specifically for the campaign, where the content was presented in such a way as to make it seem as if Jaffe was legitimately running for an elected office. They wound up with more than 30 followers – not bad for a wholly tongue in cheek political campaign in a small town! This campaign came with an expiration date built in, as Jaffe’s town requires all campaign signs be taken down after the election is over, but given the community goodwill and media attention the jeweler received this time around, we wouldn’t be surprised to see him run again!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office