When you make your first foray into social media for your business, it’s easy to get carried away with your own enthusiasm like our friend here. But for some businesses, it simply doesn’t make sense to spend time, energy and funds on certain social networks.
Does it make sense for you to be here?
|If your customers or potential clients aren’t on the social network, why invest your valuable time in that medium. For instance, if you are a B2B company, Facebook may be a bit more challenging for you than a platform like LinkedIn. In order to determine which sites to join, consider the following questions:
Would your time be better spent elsewhere?
|Let’s face it, time is money, especially for the small to medium sized business owner. Sure, there are a few social sites that could fit with your business, but do you have the time for all of them? If you find that you are posting infrequently on a few social media sites, choose the one that has seen the most engagement and put all of your social media effort there. You can always revisit other sites in the future should you have more time.|
Do you have a comprehensive understanding of the social network itself?
|While it’s important to be where your customers are, it’s also important to know the ins and outs of actually using the social media site to get the most impact out of it. For example, followers will expect multiple updates per day on Twitter but will become annoyed should you post that frequently on Facebook. Additionally, to take full advantage of Pinterest, you should be writing targeted, optimized descriptions for your images and linking them back to your website. Take the time to learn the proper etiquette of the sites that you have chosen to get the maximum return.|
Once you’ve gone through the process above, give it some time to start expecting results. Often the reason that businesses try to be everywhere on social media is that they aren’t seeing the kind of results they hoped for on one site alone. Have realistic expectations and allow time to gain a following on whichever network(s) you choose. Very few companies become social media sensations overnight.
Not sure how to go about evaluating social media sites or learning the proper posting techniques? Contact us for a free consultation! From social media coaching to taking over your social media posting and monitoring to free up time for you to explore your core competencies, we’ve got you covered.