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Keep Your Site in Tip-Top Shape with Your Google Webmaster Report

Keep Your Site in Tip-Top Shape with Your Google Webmaster Report

On Tuesday, we discussed how to spot check your website each week. Now let’s look take a look at the next tool to use to keep your website running at 100%: Google Webmaster.

Google Webmaster

Your website should be connected to this free tool provided by Google to help you monitor its health and progress. The Google Webmaster provides a myriad of different tools to make sure your site is running smoothly. Here are the two main areas of your Google Webmaster:

  • Dashboard: The Dashboard is a quick screen showing you a snapshot of some of the most frequently used Google tools in the webmaster. On this screen you will see Crawl Errors, Search Queries and Sitemap.
  • Configuration: This field is where you find all the tools you need to use Google Webmaster. You will have access to add users, check settings and adjust items pertaining to your web address or URL.
  • The three sections of Google Webmaster described below are used to check a website’s status:

    • Health: This is the area in which you will be able to see if Google has identified a Crawl Error. Should a Crawl Error be found, Webmaster is indicating that the Google bot is unable to access a page on your website – i.e you have a broken link. It’s extremely important to identify and fix crawl errors to ensure your broken links are fixed. Another tool provided in the Health section is the Malware feature, which will tell if your website has been infected by a virus.
    • Traffic: This section relates to being found in Google search queries and the traffic you are receiving. Here you can review both inbound links to your website and internal links.
    • Optimization: This category has some important tools for double-checking your website. Review the Sitemaps feature to confirm that all the content on your website is submitted to Google. If you put up content daily or weekly, then take note of the numbers being seen in Google each week on the report. HTML Improvements is also found in this section and it will show you pages and posts on your site that are missing Title Tags, as well as places where you used duplicates. Google really likes unique titles per page, so be sure to edit these identical tags to properly optimize your site.
    • By spending a little time with your Google Webmaster each week, you can ensure that your website stays in tip-top shape.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office