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Keeping an Eye on Your Social Media During the Holiday Slump

Keeping an Eye on Your Social Media During the Holiday Slump

The presents have been unwrapped, the fruit cake eaten and the carols sung. Whether you’ll be taking advantage of the post-Christmas sales, going into the office or getting some much deserved rest, your social media presence is likely the last thing on your mind. After all, you’re prepared. You’ve scheduled out your posts through the rest of the week. Still, ignoring your social platforms until Monday could cause you to miss important comments or messages from customers. Here are a few tips to keep you on your toes during the post-holiday slump:

  • Check In:

    You don’t need to spend hours monitoring your social media platforms today. Simply check in once in the morning and once in the afternoon or evening. Respond to any comments and thank your customers for their patience if you happened to miss any items during the holiday.

  • Leverage Social Tools:

    Rather than logging into each and every platform, use one tool like Hootsuite to access all of your social sites in one place. Create streams for comments on Facebook, Google+ and LinkedIn and mentions on Twitter. This way you’ll be able to tell at a glance if there are customer questions or concerns that must be addressed.

  • Update Your Content:

    Even though you’ve scheduled posts out already, consider posting something fresh, such as pictures from your family or office holiday party or of your favorite present. Little touches like this help customers connect with your company on a more human level, allowing them to see the people and personalities behind the brand.

  • Don’t Forget Your Website:

    If customers have the ability to comment on your website or blog, be sure to check those as well. You don’t want to miss a single chance to provide excellent customer service, which includes answering all customer communications in a timely manner.

Keeping an eye on your social platforms during this post-holiday period takes just minutes and can go a long way in fostering your customer relationships. If you need help monitoring or populating your social media platforms in 2014, connect with us. We’ll create a plan to share compelling content and ensure that you never miss a comment or message from a customer again.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office