The presents have been unwrapped, the fruit cake eaten and the carols sung. Whether you’ll be taking advantage of the post-Christmas sales, going into the office or getting some much deserved rest, your social media presence is likely the last thing on your mind. After all, you’re prepared. You’ve scheduled out your posts through the rest of the week. Still, ignoring your social platforms until Monday could cause you to miss important comments or messages from customers. Here are a few tips to keep you on your toes during the post-holiday slump:
You don’t need to spend hours monitoring your social media platforms today. Simply check in once in the morning and once in the afternoon or evening. Respond to any comments and thank your customers for their patience if you happened to miss any items during the holiday.
Leverage Social Tools:
Rather than logging into each and every platform, use one tool like Hootsuite to access all of your social sites in one place. Create streams for comments on Facebook, Google+ and LinkedIn and mentions on Twitter. This way you’ll be able to tell at a glance if there are customer questions or concerns that must be addressed.
Update Your Content:
Even though you’ve scheduled posts out already, consider posting something fresh, such as pictures from your family or office holiday party or of your favorite present. Little touches like this help customers connect with your company on a more human level, allowing them to see the people and personalities behind the brand.
Don’t Forget Your Website:
If customers have the ability to comment on your website or blog, be sure to check those as well. You don’t want to miss a single chance to provide excellent customer service, which includes answering all customer communications in a timely manner.
Keeping an eye on your social platforms during this post-holiday period takes just minutes and can go a long way in fostering your customer relationships. If you need help monitoring or populating your social media platforms in 2014, connect with us. We’ll create a plan to share compelling content and ensure that you never miss a comment or message from a customer again.