Skip to content

How Do We Know What’s Not Working?

How Do We Know What’s Not Working?

Many times, the retailers who come to work with us have some degree of frustration with their existing website. Many times, these websites look great – they’re aesthetically pleasing, with a sensible retail design – but the sales just aren’t happening.

It’s important to determine the cause of the problem.

How do we do that?

When you visit the doctor, they look at test results and lab reports to determine what’s going on with your health. That’s the data they use to determine a diagnosis – the first step in making you feel better. When your website’s not up to snuff, data is equally important. For most retailers, that data is to be found in Google Analytics.

Examining the data is important because the data is the only wholly objective record of what’s happening on your website. Everyone’s got an opinion about website design, and you might hear 100 opinions about changing site navigation or your product showcases or call to action buttons. The data isn’t an opinion: it’s a report of what actually did or didn’t happen.

Assuming Google Analytics is configured properly, it takes a month to capture an accurate picture of what’s happening on your website over the course of time. This is a preliminary map of the customer journey; it is possible to determine where your traffic is coming from, how they move around your website, including critical failure points that lead to visitor departure. Some problems are immediately apparent; remedying them in a controlled, systemic fashion is the best way to assess the effectiveness of each effort.

[Tweet “It takes a month for Google Analytics to capture what’s happening on your website over time.”]

Doctors prescribe follow up visits for a reason: they want to assess your progress after a suggested course of treatment has been completed and help you reach a state of optimum health. In much the same way, ongoing data review is essential to the health of your business website. A quarterly review provides for enough time to assess the impact of implemented repairs and upgrades, as well to identify emerging issues.

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office