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It’s Not Too Late for Holiday Promotions!

It’s Not Too Late for Holiday Promotions!

In the paper age, all of your holiday promotions would have been planned in June. All the loose ends would be tied up in July, with the final proofs being sent to the printer. Fortunately for the procrastinators out there – you know who you are – technology affords us a little more leeway. Months more in fact. If you’ve been putting off those holiday promotions, or you just want to make the most of this final stretch before the holidays, you can still get the word out to your audience before it’s too late!

Late to the Party, But It’s Not Over Yet!

You may be a bit late getting your holiday messages together, but you’ve still got time! The tools below allow you to leverage your messages and get them out quickly!

  • Social Media:

    The beauty of social media is that it can be updated in real time with ease. Spotlight specific products that are selling well for gifts, share your extended holiday hours and post exclusive deals that will get people in the store.

  • Facebook Ads:

    These are a great way to get a last minute push to your website, especially if you highlight guaranteed two-day shipping. Just as with social media in general, these ads can be posted, updated and paused in real time, giving you control over the content you’re sharing and allowing you to get ads out there even in the week before Christmas!

  • Holiday E-Cards:

    Though at this point you may not be able to plan a custom holiday e-card, there is certainly time to put together a card from a template. Whether you’re adding holiday imagery and messaging to your general eblast template or using a card layout provided by your email system, a simple season’s greeting from your company is enough to remind your customers about your wonderful company at this busy time of year.

  • Flash Sales:

    This technique allows you to combine traditional social media and ads on these platforms to drive traffic to your site for a very quick sale, say two hours. You can provide a coupon code on your ads or in your posts that will only work during this time frame. We’ve also had clients who’ve had success with in-store flash sales that they’ve promoted on their social media.

The wait is over! Now’s the time to get these marketing pieces together and get them out before you close up shop on the 24th. Need some help creating your social posts or Facebook ads? Give us a call!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office