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Life in the Age of Digital Podomancy

Life in the Age of Digital Podomancy

Many people are familiar with palmistry – that’s the art of foretelling the future by looking at the naturally occurring lines on the hands. But did you know some people believe they can peek around tomorrow’s corner by studying feet? That’s the divinitive practice of podomancy.

Now I’m not entirely sure you can tell anything about anyone’s future from looking at their feet, but I’m absolutely certain you can see where they’ve been from examining their footprints. In this day and age, when we live our lives online, we leave behind us the digital equivalent of footprints – a blog comment here, an abandoned MySpace account there, a few dozen questionable Reddit comments; this stuff piles up.

Conventional wisdom regarding these digital footprints has tended toward: if you don’t do anything irresponsible online, or so we’re told, there will be nothing ‘out there’ to come back and hurt your reputation later. For some people, this works. For some people, it doesn’t.

Right now, published on the internet, are the deep, profound thoughts you had back when you knew New Kids on the Block would always be cool. Before you start hyperventilating too badly, remember that the same is true for almost everyone you know. When we look back at our collective history, there’s not just one set of footprints there; there are millions.

Perhaps that’s why the news that potential presidential candidate Jeb Bush’s aide has published offensive Tweets in the past has been shrugged off as a symptom of growing up in an oversharing age. As social media and other digital communications become more central to our communal lives, the awkward, ill-advised sentiments of teenagers and young adults are starting to be seen as exactly that – provoking eye-rolling, to be sure, but no more relevant to today’s conversations than the remarks that same youth would have made while hanging out at the mall with their friends.

[Tweet ” Digital footprints can’t tell us where someone is going – only where they’ve been. “]

This is an important consideration for us to keep in mind when we’re taking on new employees, considering potential business partners or strategic alliances, researching vendors and more. Each of us has our own comfort level about how much we want to know about the people we do business with. Today, a simple Google search can open up a Pandora’s box full of information about your new contact. It’s time to have a conversation about how much weight and merit we give to what we find. Digital footprints, after all, can’t tell us where someone is going. They can only tell us where they’ve been.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office