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Lighten Up Your Marketing: Using Humor to Connect

Lighten Up Your Marketing: Using Humor to Connect

Who doesn’t appreciate a good laugh? Your customers sure do! Jokes, humorous pictures, silly memes, and viral videos can all bring a smile to your customers’ faces. But humor in your marketing can do so much more than that. Let’s discuss the benefits of using humor in your marketing and give you some tips on how you can start making your customer laugh today!

Benefits of Humor in Your Marketing
  • Build Likeability:

    It doesn’t take an expert to know people will support businesses that they like. Making your customers and potential customers smile or eliciting a little chuckle builds your likeability.

  • Be Memorable:

    Inserting humor into your marketing messages makes them more memorable. Think back to the Super Bowl. Which ads do you remember the most? Chances are, they are the ones that you found funny. Once you’ve established likeability and made yourself memorable, the likelihood that consumers will choose you the next time they need your product or service greatly.

  • Make Connections:

    Basing your humor around shared experiences, universal truths, or cultural movement builds connections between your customers and your brand. Insert text relating to your business into a popular meme (as we’ve done above) or capitalize on a viral video movement, such as the Harlem Shake. This strategy not only makes your customers like you, it shows them that you are like them and understand their world.

Tips for Using Humor
  • Use Humor Sparingly:

    As wonderful as humor is, you don’t want to give the impression that your company is one big joke. Set aside one day per week to post a funny blog, share a silly meme, or post an amusing video. Also be sure that the joke is somehow tied to your business and will resonate with your customers. We’ve done just this with Meme Mondays, when we take a popular meme and apply it to a marketing or web design topic.

  • Keep It Lighthearted:

    Sarcasm doesn’t always translate well (unless you’re using the Sarcastic Wonka meme). Also note that not everyone has your sense of humor. You want to avoid alienating people with your humor. Appeal to the masses – meaning your entire target market – with your humor not the minorities – a specific market segment.

Andrew Carnegie stated “There is little success where there is little laugher.” We couldn’t agree more! Get your customers laughing today by inserting humor into your blogs, social media posts, and other marketing messages.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office