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Like it Or Not Tech Is Getting Intimate

Like it Or Not Tech Is Getting Intimate

Technology is getting more personal each day, with 63% of users between 18 and 29 sleeping with a mobile device in their bed, and wearable technology emerging as one of the top industry trends for 2014. But is technology a place for romance? According to a recent survey from the UK, people are beginning to make tech more personal than we thought possible by incorporating it into their marriage proposals.

Arguable the most romantic moment of people’s lives is now being played out on social media or via a tech device. When asked by Chilisauce, a British events company, 15% of women in the UK favor proposals via a tech device. Of these women, 40% identified social media as the ideal proposal platform, and another 35% preferred that men propose “over the phone.” These statistics are proof positive that technology, once seen as cold and impersonal, is now being adopted to perform even the most sentimental tasks.

Even if you’re not in the romance business, these are important stats to note for several reasons:

  • Social Media:

    Social platforms allow you to form connections with your audience on a medium they value for just this reason. Ignoring social media is denying your company a chance to relate to your customers on a personal level.

  • Mobile:

    From searching for a close place to grab a bite to asking the most important question of their lives, individuals are taking advantage of the convenience and flexibility of mobile devices. You must create a presence in this mobile environment in order to satisfy your customers’ needs and stack up against the competition. After all, you can’t propose if you never meet your bride.

  • Technology as a Whole:

    If you’re not paying attention, new technology and trends can leave you standing at the alter like a runaway bride. Five years ago the thought of a social media proposal would be laughable. These days, technology is so engrained in our lifestyles that though traditional proposals remain the norm, popping the question over the phone or on Twitter doesn’t seem so outrageous.

Just as you may choose to seek the guidance of a marriage counselor before walking down the aisle so too might you need a little therapy before making a commitment to new tech platforms. That’s why we’re here! We’ll help you determine which applications and media are right for you, devise a strategy to lead you to success and guide you through technological changes along the way. Reach out for a free consultation to see how we can work together to make technology work for you.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office