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LinkedIn Company Pages: Additional Features for Better Connecting

LinkedIn Company Pages: Additional Features for Better Connecting

Today more and more of my clients who focus on business-to-business marketing are starting to really value LinkedIn. The platform is a great tool for connecting organizations with their team members.

Recently, LinkedIn rolled out new features for their Company Pages to help page administrators connect more effectively to both people and organizations.

Here are few LinkedIn Company Page features you may have missed:

  • Customized Company Posts

    Pages have had the ability to add posts like people for quite awhile and what has always been a great asset to page administrators is the ability to change the text of the post. Now LinkedIn lets you upload an image of your choice with the post as well. This feature can be very helpful, especially when some websites do not code their sites to share the correct imagery.

  • Page Management Tools

    The page management tools provided by LinkedIn make it really easy for you to look at how well you’re doing. The analytics tab shows page administrators more than it ever did before, including a feature called How You Compare. This shows your page as compared to other businesses in the same industry. The analytics screen also makes it easy for you to promote a post to the LinkedIn audience.

  • Company Update Support

    LinkedIn sends out messages about the changes they are making to page administrators, but you can also stay up to date by visiting their product update page for pages. This page will tell what features are available and when they are rolled out.


  • A Final Tip

    As a page administrator, take the time to look over your team’s profiles be sure that the message you’re sending out as an organization is aligned in their individual profiles. This type of review helps an organization feel cohesive to new and interested clients.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office