Today more and more of my clients who focus on business-to-business marketing are starting to really value LinkedIn. The platform is a great tool for connecting organizations with their team members.

Recently, LinkedIn rolled out new features for their Company Pages to help page administrators connect more effectively to both people and organizations.

Here are few LinkedIn Company Page features you may have missed:

• Customized Company Posts

  Pages have had the ability to add posts like people for quite awhile and what has always been a great asset to page administrators is the ability to change the text of the post. Now LinkedIn lets you upload an image of your choice with the post as well. This feature can be very helpful, especially when some websites do not code their sites to share the correct imagery.

• Page Management Tools

  The page management tools provided by LinkedIn make it really easy for you to look at how well you’re doing. The analytics tab shows page administrators more than it ever did before, including a feature called How You Compare. This shows your page as compared to other businesses in the same industry. The analytics screen also makes it easy for you to promote a post to the LinkedIn audience.

• Company Update Support

  LinkedIn sends out messages about the changes they are making to page administrators, but you can also stay up to date by visiting their product update page for pages. This page will tell what features are available and when they are rolled out.

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A Final Tip

As a page administrator, take the time to look over your team’s profiles be sure that the message you’re sending out as an organization is aligned in their individual profiles. This type of review helps an organization feel cohesive to new and interested clients.