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LinkedIn Showcase Pages: Do You Need One (Or More!) For Your Business

LinkedIn Showcase Pages: Do You Need One (Or More!) For Your Business

I don’t know what they’ve got in the water over at LinkedIn, but I want some. They just keep rolling out improvement after improvement to their social media platform. The latest – and I think one of the greatest! – is the new Showcase Page.

You may be wondering what a Showcase Page is, and if you need one for your business. In that case, you’re in luck! The answers you are seeking are here:


Showcase Pages Enhance Your Existing Company Page

The first and most important thing to understand about Showcase Pages is that they do not replace your existing company page. Instead, a Showcase Page is an additional page used to ‘spotlight’ a portion of your company. Multi-national corporations are using Showcase Pages to highlight one of the many brands they control; as a smaller company, you could use a Showcase Page to focus on a particular product line or even a location.

Creating a Showcase Page does not change your current company page. You can’t convert your company page to a Showcase Page. If you decide to create one or more Showcase Pages, they will exist in addition to your Company Page. This is something to keep in mind when you consider how much work goes into creating & maintaining your LinkedIn presence.


Do You Need A Showcase Page?

Showcase pages are ideal for organizations that want to call attention to and market separate product lines and brands. For example, the company page would be focused on the parent organization like Microsoft. The showcase page would be focused on Office 365.

When you’re considering whether or not you need a Showcase Page, the first question you should ask is what would be on that page? Do you have a distinct product line or brand that you can highlight in this way? If the answer is yes, your LinkedIn strategy should include using your main company page to focus on the organization as a whole and launching a Showcase Page to spotlight a brand or focused offering.


What Do You Get With a Showcase Page?

Showcase Pages feature an intensely visual layout. This means more, larger pictures – great news if your customers are smartphone & tablet users, where images have consistently proven to be more effective marketing vehicles than blocks of text.

When you set up a Showcase Page, you gain access to Page Insights. This is a great sneak peek at the demographics of the people who follow you. You’ll see your total page views, as well as your followers’ seniority, industry, function, region, company size, and employee broken into categories. This is particularly valuable in the B2B marketplace; you want to know if you’re interesting to decision makers.

Finally, every Spotlight Page features comprehensive analytics. This feature shows you the reach of each post, impressions and clicks. The screen also provides a quick dashboard to see the posts and a button to quickly sponsor an update. Sponsoring an update expands the reach of your messaging. Be sure to set a reasonable budget. While Spotlight Page creation is free, sponsoring an update does cost money.


Ready for a Spotlight Page?

Marketing your small business on LinkedIn works best when you have a comprehensive, consistently well-executed strategy. We help business owners at every step in the process, from setting up your first profile to Spotlight page creation & maintenance. Give us a call to find out more. It’s your time to shine!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office