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LinkedIn Sponsored Posts: Why & How-To

LinkedIn Sponsored Posts: Why & How-To

On July 23rd, LinkedIn’s blog revealed to the world that the new sponsored updates had begun to appear for users. And it was not too much later that this feature was officially opened up to LinkedIn company page administrators. Let’s examine the what, why and how of LinkedIn sponsored updates.


What Are Sponsored Posts?

LinkedIn sponsored posts are for company pages. They allow administrators to promote a current or past update on the page. The LinkedIn sponsored posts appear in members’ news feeds similar to how they function on the Facebook platform.

linkedin-sponsored


Why Consider Using Linked In Sponsored Posts?

LinkedIn is quickly becoming the most recognized platform for B2B marketing. For businesses large and small, the company page feature gives an organization the opportunity to create an explanation of products, services and opportunities. Pages allow organizations to develop a connection with their people; humanizing all businesses.

Sponsored posts allow businesses the ability to promote and target on LinkedIn with unbelievable precision. By promoting an update you can:

  • Target and attract new talent for current job openings
  • Notify industry specialists of a new promotion
  • Market an upcoming event to local businesses that fall into your specific categories.

How Do You Sponsor a Linked In Post?

Watch this video for the complete step-by-step.

Here are some important takeaways from the video.

  • You need to have a business page.
  • Write your post with the most attention grabbing copy toward the beginning prior to promoting your post. You cannot edit the post you choose to promote.
  • Be sure you think of photos before you publish a post. The photo is part of the promotion.
  • Be exact in your targeting groups, location, job titles, and even age.
  • Be sure to set a campaign budget, not just a daily budget. This will keep your from accidentally over spending.

Let us know how your LinkedIn strategy is working share your story with us by commenting. And if you need assistance taking your strategy to the next level, book a consultation to see how we can help you grow!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office