Skip to content

LinkedIn Updates to Boost Your Presence

LinkedIn Updates to Boost Your Presence

Today I am giving a workshop to the marketing department on using LinkedIn. In case you have not noticed, LinkedIn has been making some changes, dripping out enhancements to existing features and adding support materials to ensure that you’re taking advantage of those features.


Notable Updates for Users

linkedin-mention

Mention Companies & People in Updates:

LinkedIn has added the feature that I have always known as tagging to their status updates. Now you can cross-reference and link to individuals or companies. When you begin typing you may see this appear. Choose to accept the tab by clicking the person or company that appears from the list. You can also initiate tagging by adding an “@” symbol before the company or person. Note this feature is for individual status updates not for company page updates.

linkedin-portfolio

Photos, Videos, PowerPoints:

Depending upon your position or past projects, showing your work can be a real added value for your profile. LinkedIn has added this feature for users to enhance their profiles. As we know from recent Google+ and Facebook updates, visuals are driving connection factors. Now you can add your work to the social network that focuses on business-to-business. Currently, these tools are limited to professional level accounts.

linkedin-mobile

Updates to Mobile App:

In my opinion, this was bound to happen and I am happy to see these updates. Mobile usage on LinkedIn has grown and I understand it; checking profiles before you go into a meeting or reading status updates on a train ride to the office is convenient and saves time at the office. Revamping the mobile LinkedIn app was needed, especially with the amount of content on the site. Check out this video from LinkedIn for more information on the mobile app updates.


Notable Updates for Companies

Company Page Features:

The LinkedIn Company profile has been around for a while, but over the past six months there have been major changes. The newest change is the addition of a featured update. When you add status updates to your company page you will now be able to feature it by clicking “Feature this update” under your post. This is helpful if you have something notable you want to promote again.

Page & Follower Insights:

It’s no surprise that I love looking at data and my favorite feature of pages is probably the breakdown of information. Page and follower insights show you the number of followers by: seniority, industry, function, region, company size and employee. You can also see when you have had a growth in new followers. This is a great metric for companies who are bidding on work or who have sales people meeting with potential clients.

Need help developing a presence on LinkedIn or creating a social policy for your firm? Contact us and let us help guide you through the process.

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office