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Linking Up: Sending Mass LinkedIn Messages

Linking Up: Sending Mass LinkedIn Messages

NOTE 2016- This feature is no longer available on Linkedin!

One of the biggest benefits we’ve garnered from modern technology is the ability to send mass communications in real time. From email marketing campaigns to social media, we can speak to hundreds, or even thousands, of customers in real time. LinkedIn offers a particularly useful tool for communicating directly with our contacts: Mass Messages.

Reasons to Use LinkedIn Mass Messages

Though there may be times when a simple LinkedIn post is more appropriate than a mass message directly to your contacts, these are some situations in which a mass message is applicable.

  • Tell people about upcoming Events
  • Spread the word about current promotions
  • Disseminate company news such as new product offerings, additional locations and more.

Step-By-Step: Sending a Mass LinkedIn Message

LinkedIn will allow you to send a mass message to all of your LinkedIn contacts, as well as a select group based on your desired filters. In the video above, as well as in the bullets below, we walk you through the steps of sending a mass LinkedIn message.

  • Once you’ve logged into LinkedIn, select Contacts in the drop down menu under Network in the main navigation at the top of the page
  • Here you’ll see all of your LinkedIn Contacts. Using the menu at the top of this list, you’ll be able to filter your contacts by company, location, title, source, and tag.
  • After you select the appropriate filter, click the box next to Select All at the top right of the contact list then click message to begin drafting a message to those contacts.
  • Before you start your message, uncheck the box at the bottom that says “Allow recipients to see each other’s names and email addresses.” Doing so will make your message feel more personal, similar to a BCC when using email.
  • Finally, enter your subject and message and click send.

A Note Regarding Contact Tags

It’s important to note the importance of the Tag feature as it relates to mass messages. LinkedIn gives you the ability to create specialized tags for your contacts, allowing you to create and message customized selections of contacts such as Clients or Tradeshow Contacts. Tagging your contacts as soon as you connect with them on LinkedIn will make your life much easier when you’re ready to send mass communications through the platform.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office