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Live-Streaming: Is It for Your Small Business?

Live-Streaming: Is It for Your Small Business?

Earlier this week, Apple released the latest version of the iPad. Hours before the tech was introduced, my inbox was flooded with invitations to watch a live-stream of the release. Numerous media outlets were covering the event, and from the comfort of my computer, I could easily take part.

Later that same day, the New York Times announced that Neil Young’s latest benefit concert was going to be streamed live over the internet. Now I was getting curious – what else was being live streamed? A little research brought me to, where, if I’d like, I could watch the James Beard Food Conference (appealing) or the latest courtroom developments in the Sean Taylor trial (not so much). Dell Computers was also offering a live stream of their panel discussion on the future of computing.

Does Live Streaming Have an Application for Small Business?

Live-streaming is a valuable tool to have at your disposal if you are hosting an event that many of your customers and brand fans might be interested in, yet not able to attend. For example, a book store might choose to live-stream author appearances. A jewelry store might live stream a trunk show where a designer introduces the latest pieces now available. Customers who are at work or who can’t make it in person for whatever reason can still be part of the event.

There are several different companies that (for a fee) offer live-streaming capabilities to the small business owner. Before you sign up, it’s important to understand that what matters most here is not whether or not you have the ability to live stream an event; it’s whether or not your customers have the ability to watch one! As a small business owner, you want to have some idea what kind of technology your customers use regularly. This will play a large role in determining whether or not live-streaming is a good idea for your business. If your customers are using iPads, smartphones and tablet computers, you’ve got nothing to worry about. If your customers aren’t as tech-enabled, you’re going to want to think the decision to live-stream through carefully.

Do you have more questions about live-streaming events and if this tool has a place in your marketing mix? Give us a call! We’re here to help!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office