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Make Tradeshows Work for You with Smart Social Media Strategies!

Make Tradeshows Work for You with Smart Social Media Strategies!

Tradeshows, industry conventions, and other B2B events are great opportunities for small business owners. Manufacturers have an opportunity to present their products to the trade, service providers can connect directly with the companies that need them the most, and everyone has a chance to form the strong, personal bonds that makes doing business easier.

That’s why tradeshows are so popular. Today, tradeshows are a $100 billion dollar industry, experiencing steady growth of 2-3% annually. This means that show floors are crowded, noisy places, full of throngs of people, each of whom is very likely overwhelmed by the sheer volume of people and exhibits. How are you going to connect with your customers in this crowd?


Social Media For Tradeshow Success

Social media – particularly Twitter, LinkedIn, Blogging and to some extent, Facebook – gives us valuable tools we can use to cut through the noise and actually make meaningful connections at tradeshows.

social media for tradeshow successOne of the most encouraging trends in the tradeshow industry is how show organizers are putting more and more valuable information online prior to the event. In our new booklet, Social Media For Tradeshow Success, you’ll learn how to make the most of this crucial data to identify prospects, begin meaningful relationships, and most important of all, coordinate the all-important face-to-face meeting.

Tradeshows are dynamic, continually evolving environments. The smart use of social media will help you keep abreast of what’s going on while you’re on the show floor so you don’t miss anything important – while also attracting attendee attention to your exhibit. Learn exactly what you need to do in Social Media For Tradeshow Success.


After The Show: Social Media Connections Drive Real Life Sales

The most critical aspect of a tradeshow happens after everyone goes home. All of the introductions, connections, and meetings need to translate into actual business activity. In Social Media For Tradeshow Success, you’ll discover how a systematic approach to strengthening your new relationships via social media makes it much easier for your new connections to do business with you.

Participating in a tradeshow is a major commitment of your marketing resources. Make the most of your investment by using social media to improve your performance before, during, and especially after the show. Every member of your sales team needs to know the information in this booklet. It’s easy to read, super simple to understand, and amazingly effective once implemented. Get your copy today!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office