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Make Your Marketing Go Further with New “Google Now”

Make Your Marketing Go Further with New “Google Now”

As users, we are always looking for smarter search results, results that will give us exactly what we want, faster and easier than ever before. Google has taken one more step closer to giving users just that with the extension of their Google Now service that will be rolling out over the course of the next few day.

This tool shows users “helpful cards with information” on their mobile devices when they use the Google search application and log into their account. These “helpful cards” can include reminders about your next meeting (via your Google Calendar), information about the local weather, news alerts about current events, and messages regarding local events and places of interest. But today Google has rolled out a new search feature that is taking Google Now to a new level.

With this evolution of Google, users can look for specific personal information within the Search app, with questions such as, “what is the status of my flight?” and “what time are my dinner reservations?” Google will then scour their Gmail, Google Calendars, and Google+ accounts to discover flight or reservation confirmations, along with searching the web to ensure that there are no delays. These personalized search results along with helpful reminders throughout the day are designed to help your day run more smoothly.


What Does This Mean for Small Businesses?

While we can undoubtedly see the benefits of these updates for users, the impact on small business owners is a bit hazier. Private search results and personalized recommendations for local events and places of interest have the potential to be seen as more trustworthy than standard results. You now have the potential to appear not only in generic search results for your keywords but in these specialized searches as well.


How to Make This Update Work for Your Business

Email marketing and updating your company’s Google+ are more important than ever before. You are now not only competing for other businesses for your ranking via search engine optimization, you’re also battling emails and Google+ updates related to your customers’ search queries as well. Below are our tips to help you beat out the competition and rise to the top of these search results.

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Create a Google+ Page:

If you have not already done so, you must create a Google+ page for your business. Be sure to provide as much information as possible, including your address, phone number, hours, and a description optimized for your keywords.

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Update Your Page Often:

Whether it’s posting your specials, revealing a new product, posting company news or sharing relevant articles, update your Google+ page often and include your keywords in your posts. This will help with both general organic searches and these more specific search results.

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Send Regular Email Promotions:

Now that Google is pulling results from users’ Gmail inboxes, email marketing is more important than ever before. From email blasts regarding upcoming specials to confirmations for reservations or online orders, this new Google service provides additional touch points to reach your customers and provide excellent service.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office