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Down But Not Out: Making the Best of Outages

Down But Not Out: Making the Best of Outages

Yesterday many unsuspecting users and business owners who went on Facebook with the intention of updating their statuses, posting comments, sending messages or post photos were faced with a rude awakening. Facebook was undergoing some network maintenance, causing errors for some users attempting to post on the site, with Facebook prompting them to “try back in a few minutes.”


Service outages aren’t just limited to Facebook; we’ve seen similar situations with Network Solutions, Go Daddy and we’ve all become familiar with the Twitter Fail Whale by now. Each of these outages impacts your business to varying degrees. Though they may be out of your control, you can control how you respond to them! Turn these unfortunate situations around by following our advice below.

  • Be In the Know:

    You can’t react to a problem if you do not know that there is a problem in the first place. Regularly check your website to ensure that everything is working properly. Follow your hosting company on Twitter and other social platforms, and visit their pages whenever an issue arises to see what is causing the problem and how quickly it will be resolved. Being in the know will allow you to pass this knowledge along to your customers.

  • Have a Contingency Plan:

    Whether one of the platforms you use is having system issues or you are in Facebook’s place and your site is down, it is important to have a contingency plan in place. Draft a plan that will allow you to keep your customers informed and updated as the situation progresses. Incorporate the tips below and be sure that you educate your staff on your plan.

  • Leverage Other Platforms:

    One of the benefits of the digital age is the number of web-based platforms we have at our disposal. If one is down, another – or several others – can help pick up the slack. If your site is down, take to social media and send your customers an eblast to keep them in the loop. Email not working? Post something on your homepage and on your social platforms asking your customers to call your office with any concerns or queries. Yes, losing access to one of these tools isn’t ideal, but there are measures you can take that will greatly reduce the negative impact.

No one wants to hear that their website is down or that they don’t have access to their favorite social media platform, but there are steps that they can take to make the best of a bad situation. Drop by our Freebies section and download a recent presentation for SCORE on “Social Media & The Cloud: Disaster Preparedness For Small Businesses.” This will help you get started.

If you need further help creating a contingency plan, creating content in response to such situations, or simply keeping up with these outages, reach out to us. We’re here to help you.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office