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Making Gift Givers’ Lives a Little Easier

Making Gift Givers’ Lives a Little Easier

Amazon has just released three major gift guides. There’s a Holiday Toy Guide, an Electronics Guide, and a Home Guide. Each one showcases hundreds of items, is searchable, and features curated collections from relevant influencers.

[Tweet “55% of shoppers go to Amazon first to research products and check prices.”]

We know that shoppers visit Amazon regularly – Recode reported that 55% of shoppers go there first to research products and check prices – and there’s no doubt that this is where customer expectations are shaped. With that in mind, here are four things you can do to make gift givers’ lives a little easier:

Mini Gift Guides: Short & Simple Sells

Amazon’s gift guides all comprehensive and overwhelming. Create targeted, to-the-point gift guide content – 3-5 items for a very specific audience (For the Sapphire Lover, For the Paw Patrol Fan, etc) that can be viewed at a glance and acted on immediately. To maximize the value of your mini gift guides, make them available via several channels: on your website, social media, and in your email marketing.

Highly Targeted Text Messaging Campaigns

When customers interact with your brand via chat or text message, they’re creating valuable data points about the type of products they’re interested in. Group like individuals into categories for targeted, personalized campaigns: Millennials buy gifts for themselves as well as others throughout the holiday shopping season.

Offer No Pressure Personalized Gift Suggestions

If a customer came into your store and said, “I need a gift for my sister in law, that’s really nice, for under $50”, you’d know what to show them. Let your customers know they can have the same experience via video chat: if they decide to buy, you can have everything ready for in-store pickup for them.

Create a Special Email List for Gift Givers

Email marketing is still one of the most powerful tools available to business owners, and we know the effectiveness goes up when messaging is highly targeted and personally relevant. Invite your customers to join a special email list for gift givers; among the information you gather during sign up, inquire about the people they buy gifts for often (including themselves!) Monthly newsletters with gift suggestions can include exclusive offers, but they don’t have to: the key is sending gift givers reasons to buy all year long.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

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Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

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