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Is Managing Your Social Media Presence Eating Your Life?

Is Managing Your Social Media Presence Eating Your Life?

“I wake up in the middle of the night sometimes,” a client recently told me, “freaking out that someone’s posted to our Facebook page and I haven’t responded quickly enough.” She’s taken to sleeping with her smartphone on the nightstand, just in case.

“I can’t afford to unplug,” a colleague confided. “Twitter has become one of our primary customer service channels, and you never know when there’s going to be a problem.”

Do these situations sound familiar? As social media becomes a larger and larger part of the way we do business, many business owners are struggling with the need to be constantly connected. Fast Company recently had a fantastic article detailing strategies you can use to cope with social media overwhelm. Here’s what I’d like to add to Laura Roeder’s great insights:
Effective social media management for business owners comes down to two key concepts: boundaries and delegation.

Let’s talk about boundaries first. It’s a hard but true fact that we simply cannot do everything our customers want us to do, all of the time. It is physically and psychologically impossible to be available all the time. We have to come to peace with the fact that sometimes people will be disappointed, and set reasonable boundaries for ourselves. For example, for the vast majority of small businesses, particularly those not involved in life-and-death situations, responding to a social media posting that appears in the wee hours of the morning the next business day is perfectly reasonable.

Delegation of social media management can make your life exponentially easier as a business owner. Collecting, creating and posting content and engaging with customers over social media can very easily be a part-time job. Recognizing that you just don’t have the time to do that part-time job on top of the more-than-full –time position you already have running the company is good business sense. Whether you delegate the task to an in-house employee or an outside agency, choosing a reliable, competent person who understands both marketing and technology takes a lot of stress off of your already full plate.

Sleeping at night is not optional. You can’t opt out of down time. Social media is there 24/7, but you don’t have to be. With appropriate boundaries and smart delegation, social media can help you build your business without being a burden. Need help making this happen? Give us a call!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office