Skip to content

Click to Call is Critically Important

Click to Call is Critically Important

One of the most common questions any marketing agency hears is “How will we know that the marketing is working?” There are three ways to track campaign effectiveness: via online forms, phone calls, and changes in in-store traffic. We’ve found that most business owners don’t track all three. In-store traffic is generally casually monitored, while online forms have reporting functionality built in. But what about phone calls?

The Majority of Customer Searches Happen on Smartphones

Google data clearly indicates that the majority of search activity happens on mobile devices. For most people, that means smartphones. While the many apps and features that smartphones can perform get a lot of attention, the fact remains that people can and do use them to place calls.

Digital ads can give viewers two options for further engagement: fill out a form or make a call. Call tracking is a tool you can use to increase the accuracy of your ROI calculations. On average, businesses that track calls see a ROI increase of 150% – this increase is due to paying attention to response data that was previously missed. Some platforms, such as Google AdWords and Facebook’s Click to Call button, have call tracking functionality built in – if you use these platforms, make sure you’re paying attention to the information they provide.

[Tweet “Businesses that track calls see a ROI increase of 150%.”]

There are a number of call tracking tools available to business owners, including CallRail, CallFire, and CallSource. When choosing a call tracking tool, make sure it integrates with your existing systems and makes sense for your unique business. If you need help doing this, let us know – we’ll be happy to help you select the right system for your company’s needs.

When Click to Call Makes Sense

When creating your campaigns, think about the point in the buyer’s journey your customer will be at when they view that ad. If it’s a point where immediate action makes sense, such as booking an appointment, making a reservation, or securing services, a click to call button makes sense.

DialogTech, a firm that specializes in call tracking and data analysis, has reported that calls will influence one trillion dollars in consumer spending in 2018. Calls convert at a rate that’s 10-15 times greater than forms. Make sure you’re not missing out on the action. Have click to call buttons integrated appropriately through your digital marketing!

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office