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Marketing & Moving? More Similar Than You Realize

Marketing & Moving? More Similar Than You Realize

As I am currently in the midst of my third move in as many years, I am admittedly finding it difficult to tear my brain away from thoughts of packing, coordinating utilities, and my ever growing shopping lists of items for my new place. Yet the more I reflect on the moving process while in the context of my work environment – digital marketing – the more struck I am with the similarities between a successful moving strategy and a winning approach to marketing. Here are just a few that come to mind:

  • Getting In Front of It:

    In both the moving process and digital marketing it’s best to get as ahead of things as possible. When moving, this means changing your address through the USPS and with all relevant services and beginning the packing process well before the move. However, when we’re talking digital marketing, this means discussing promotions internally months before they’ll be rolled out, then dripping out messaging regarding these promotions at least 2 weeks prior to their launch on social media, your website and via email marketing.

  • Having a Plan:

    When approaching either moving or marketing, you never want to jump into action without a plan. No matter how early you start either process, you’ll be charging forward aimlessly. I developed a plan for my move that ensured that items I wouldn’t need were moved first, saving things I use each day for last. In digital marketing, developing a plan means determining your promotions for the next six months to a year, deciding when necessary imagery and copy will be created, marking your calendar for the launch of each campaign, and identifying the metrics you’ll use to gauge the success of each promotion.

  • Preparing for Contingencies:

    There’s always room for things to stray from the plan. Having a back-up (or two) is essential. When moving, this means identifying a few days that you can be at the house for the movers or utilities workers and determining how you will get furniture in if it doesn’t fit through the front door. In digital marketing, it means identifying other methods of getting your messaging out if, for instance, the open rate to your eblast is exceptionally low. In either case, panicking is easily avoided by planning for contingencies.

  • Realizing it’s More Work than You Think!

    This time around, I have the luxury of having two weeks to move – with less than 10 miles standing between my current residence and my new home. Thus, I spent the last weekend packing up inessentials and hauling them over to the new house. After loading and unloading just one car load full – and I do mean FULL – I was exhausted. I thought for sure that I’d be able to make at least two trips on both Saturday and Sunday between the new house and the old, but ended up cutting that in half.

    In much the same way, digital marketing often takes more work than some business owners realize. For instance, one may think managing a Facebook page is quick and simple: a few posts here and there to keep things fresh and you’re done, right? Wrong. In order to maintain a successful strategy, posts must be well thought out in accordance with what is selling that season, along with current events and holidays, then scheduled for the times at which the business’s audience is most likely to be on Facebook. Imagery such as covers and photos with posts must be updated frequently to reflect current offers and keep the page looking fresh. All comments and messages must be answered in a timely manner. And that’s just one platform! Just as some individuals choose to hire movers to take the burden off themselves – and ensure that everything is packed in the most effective and efficient manner – our clients turn to us to develop and implement a winning digital marketing strategy!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office