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Marketing ROI – What’s The Right Mix?

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Marketing ROI – What’s The Right Mix?

Marketing, in my opinion, has always been a mix of the creative and the psychological, understanding both our clients and ourselves. This is how I work to create a blend for our clients. There is no one thing that works for everyone. Even if you use the same tool, like a Facebook or Pinterest; how you use it may be different.  Every business needs their own unique combination to be successful.

As we put together strategies for clients to increase their ROI, we spend time evaluating the landscape of marketing ideas. This can include online ideas like:

I could go on and on with this list.

We then discuss additional ideas for marketing to supplement and augment the ongoing monthly marketing mix. These ideas can include:

  • Direct mail
  • Holiday gift giving
  • Speaking opportunities
  • Special events
  • Webinars
  • Pitching stories to the media
  • Philanthropic partnerships
  • Community outreach
  • Magazine print ads
  • Sponsored broadcast

We discuss systems for staying in front of clients that include: phone calls, social media touches, and targeted emails using CRM applications.

Today there are so many ways to get your message out to your clients and to potential customers. How do you know what combination will work for you?

Sometimes a fresh pair of eyes can help. Here at the Technology Therapy Group we help growing business go beyond where they are today. We take the time to understand who you are now, who you’re growing into, and how to build relationships with your clients along the way. Let us help you create the perfect mix for your business. Schedule a free consultation so 2014 will be your biggest year ever.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office