Marketing, in my opinion, has always been a mix of the creative and the psychological, understanding both our clients and ourselves. This is how I work to create a blend for our clients. There is no one thing that works for everyone. Even if you use the same tool, like a Facebook or Pinterest; how you use it may be different. Every business needs their own unique combination to be successful.
As we put together strategies for clients to increase their ROI, we spend time evaluating the landscape of marketing ideas. This can include online ideas like:
- Social media
- Sponsored content
- Retargeted ads
- Email marketing
- App marketing
- Search engine optimization
- PPC ads on google or facebook
- Content curation
- Landing pages with takeaway tools
I could go on and on with this list.
We then discuss additional ideas for marketing to supplement and augment the ongoing monthly marketing mix. These ideas can include:
- Direct mail
- Holiday gift giving
- Speaking opportunities
- Special events
- Pitching stories to the media
- Philanthropic partnerships
- Community outreach
- Magazine print ads
- Sponsored broadcast
We discuss systems for staying in front of clients that include: phone calls, social media touches, and targeted emails using CRM applications.
Today there are so many ways to get your message out to your clients and to potential customers. How do you know what combination will work for you?
Sometimes a fresh pair of eyes can help. Here at the Technology Therapy Group we help growing business go beyond where they are today. We take the time to understand who you are now, who you’re growing into, and how to build relationships with your clients along the way. Let us help you create the perfect mix for your business. Schedule a free consultation so 2014 will be your biggest year ever.