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Six Ways To Strengthen Your Story Telling Skills

Six Ways To Strengthen Your Story Telling Skills

Story telling is the cornerstone of effective marketing. Every brand has a narrative; a story about who you are, what you do, and what makes you unique in the world. Experiencing this story over and over and over again helps the customer understand and remember who you are.

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Today, we’ve got multiple avenues that make it easier to tell our brand stories – on our websites, on social media, through mobile apps – but actually creating those stories can be challenging. Here are six ways to strengthen your story telling skills:

  1. Take Pictures Throughout Your Day, Every Day

    Smartphones make this simple. Get in the habit of taking a couple of pictures every day. Soon, you’ll have a sort of visual journal of your business’ life. Reviewing this periodically can help inspire creativity, and the habit of looking for photo-worthy moments strengthens your story telling skills.

    1. Listen For Stories

      During conversations with your customers and colleagues, listen for the stories they’re sharing with you. Some stories relay an experience, others are informative in nature, and some are events in themselves, meant to provoke a laugh or other emotional response. Familiarizing yourself with the different types of stories makes it easier to create stories of your own.

    2. Give Yourself Story Telling Goals

      Having specific, concrete goals, such as “I will tell one story on social media this week,” can help you focus your story telling efforts. A deadline to work against puts hard limits on the decision making process; you have to choose a story idea and commit to telling it, rather than endlessly dithering among all the possibilities.

    3. Remember, Stories Can Be Told Many Ways

      Stories can be written down. They can be told via a live-streamed performance. Stories can be told without any words at all, using iconography, imagery, video and more. You can even tell a story via chat messages or Tweets. Explore different story telling platforms. You may find one story telling method to be more comfortable and intuitive to you than another.

    4. Think Small

      In today’s fast paced world, you’re likely not going to have anyone’s attention for long. Create your stories accordingly, keeping in mind the norms of the platform you’re going to share your stories on. Vines, Snapchat and Instagram videos, and even GIFs convey stories in a handful of seconds; YouTube videos can be much longer.

    5. Think Big

      Binge watching has shaped customers’ expectations of narratives. Capitalize on this by creating campaigns composed of several linked episodes. Purina is doing a great job of this with their Dear Kitten videos. Familiarity can boost goodwill and brand recognition. Big story telling campaigns take some time to implement, so make sure you really like your concept before you commit to it!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office