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Your Marketing Team is a Sounding Board, Not a Brick Wall

Your Marketing Team is a Sounding Board, Not a Brick Wall

There is a clear difference in working with a full service marketing team and working with a purely design and development team. The former helps you develop a strategy and builds on your ideas to develop effective promotions, the latter ensures that everything is aesthetically pleasing and functional, but does not provide the same level of strategic support. Embrace this advantage and use your marketing team to the fullest, even if their suggestions take you in a new direction.

Constructive Criticism Builds Better Ideas

Sometimes we’re so excited about a new idea that we can’t wait to dive right into it. However, that often means we have blinders on, failing to notice the warning signs. This scenario is akin to arriving at the empty beach and running into the water, right past the shark warnings. Discussing these ideas with your marketing team is like consulting with the lifeguard before jumping in the ocean. Step back and listen to what they have to say – even if it’s not what you want to hear.

Yes, it can be a little deflating to hear criticism of your million dollar ideas, but ultimately, if they aren’t clear or can be improved upon, wouldn’t you want to know before they are put into action? Hashing these ideas out with your team uncovers weak points and messaging tweaks that can be made to strengthen your promotions. This is yet another example of how being too sensitive can stunt our business growth.

Capitalize on Your Investment

You’ve made the choice to work with a full service marketing team as opposed to a plug-and-chug type design and development company. Use this to your advantage! Seek out their feedback on your new promotional ideas and take the time to really digest their suggestions, especially when they are unclear about the goal or details of your proposal. What seems obvious to you internally may not be apparent to others. Remember, if your marketing team doesn’t understand your promotion after a lengthy discussion with you, it is unlikely that your customers will get it from a simple ad, social media post, or email marketing campaign. Smoothing these issues out now saves your staff the time of explaining the details to confused customers, or appeasing upset ones, later on.

Ultimately, you’re investing in a sounding board, a company that has the expertise to take your marketing to the next level, so don’t treat them like a brick wall!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office