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Marketing & Technology Got Married A Long Time Ago…Why Are You Forcing Them To Live Apart?

Marketing & Technology Got Married A Long Time Ago…Why Are You Forcing Them To Live Apart?

It’s thought experiment time! Pretend you’re about to revamp your business’ website. You know it’s time – you’ve had the same site for five years and it’s just not generating business for you the way you know it should be. So you’re sitting down to discuss what the new website will look like and how it will work. Who’s at that meeting with you?

If you didn’t immediately answer with the names of your marketing team – either internal or the agency you work with – start over. Marketing leads web design the way a bride-to-be plans a wedding: it is their vision of the ideal customer experience that needs to be communicated through every messaging avenue you have, including your website.

[Tweet “Marketing and technology are married.”]

There is an unfortunate tendency to segregate marketing and website development from each other, as if the fact that a website exists online completely eliminates the fact that its very reason for existing is to promote your business. We don’t do this with any other kind of advertising and promotion.

I started Technology Therapy Group in 1997. In all that time, never once has a client come to us with a marketing department and a print department, or a marketing department and a radio department, or a marketing department and a signage department – you get the picture. We totally get the fact that marketing and print belong together; the same for radio, signage and more.

Marketing and technology belong together the same way. Your website, social media presence, text messaging campaigns and other digital strategies are all marketing tools. It’s not enough to have a pretty website; you need a website that’s designed to fully achieve your marketing objectives. From attracting customer attention, converting that attention into interest and eventual action, your website is a sales tool. If your marketing team isn’t involved in its creation and day to day operation, particularly in the form of making sure the website’s reflects current overall marketing campaigns, you might as well not have a website at all – and in today’s world, no website means no business.

Marketing and technology are married; a firmly committed pair that work well together to help you achieve your business goals. Don’t make them live separately. This doesn’t make them happy, and it won’t make you happy either.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office