Skip to content

Meme Monday: Social Media Sensations

Meme Monday: Social Media Sensations

It is commonly thought that social media is a simple tool that any business can use to promote a product or service. Our response to this: Yes and No.

Yes, any business can create a Facebook page, launch a Twitter account, or create a Pinterest profile and the list goes on.

No, it does not happen over night. However, unimpressive results after the launch of a social media account can be discouraging. Leading many to believe social media is a waste of time. However, like any business marketing endeavor, it takes an extraordinary amount of planning to become a social media sensation.

Tip 1: Identify Your Goals

What are you hoping to get out of social media? Identify 1-2 business goals you hope to achieve with this marketing tactic. Social media is just another tool in our digital marketing arsenal.

Tip 2: Understand Your Audience

Once you have identified your goals how do you achieve them? You need to understand your audience and what resonates with them on the platform you have chosen to use for social outreach.

Tip 3: Track Your Reach & Success

Social media success has a lot less to do with one big viral video and more to do with the day-to-day return on investment. Is your audience sharing your information? Are they coming back to your website for more knowledge or to buy what you are selling? Be sure you track the success you are having with any social marketing effort you launch.

A Quick Case Study:

Our client Anne Marie, from Weddings in the Bahamas, came to us specifically to boost growth on her Facebook page after a slow and rocky start with another firm. When we began working with Anne Marie, the Weddings in the Bahamas page had a respectable 400 likes. Still, with the amount of interest in Bahamas destination weddings, we knew that her reach could be much greater.

The Goal: Use Facebook to Interest Potential Brides to Use Weddings in the Bahamas

Understanding our client’s audience was the key to identifying the content that would resonate most with Weddings in the Bahamas’ target customers. We carefully planned what to post and when to post it. Building an interaction with brides and grooms strategically allowed us to build a solid and excited fan base.

The tracking came from our client, who asked her clients what sealed the deal for them to engage “Weddings in The Bahamas.” Brides replied the accolades and details on the company Facebook page.

Read our full case study to learn more about this social media success.

Developing a winning social media strategy takes research, planning, and, sometimes, a little extra coaching. If you’re looking for better results with your social media outreach schedule a free 20 minute consultation and we’ll give you a little Technology Therapy!

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office