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Menu Madness: Review Sites Add Another Critical Task to Restaurant Marketing

Menu Madness: Review Sites Add Another Critical Task to Restaurant Marketing

Once upon a time, creating a restaurant menu was a relatively simple endeavor. You decided what you wanted to serve, put together a few descriptions and prices, and sent everything off to the printer – if you were a fancy place – or, if things were a little more casual than that, wrote it on a chalkboard. Those days are over.

Today, a menu is a critical digital marketing document, taking a starring role on many social media platforms and review sites. Facebook has recently started allowing restaurant owners to upload their menus through SinglePlatform to be displayed on the restaurant’s business page; coupled with Graph Search this will be a powerful combination on what continues to be the world’s busiest social network. Yelp, the dominant force in the review marketplace, is putting up stiff competition. Restaurants can display their menu on their Profile page, while a new Reservations feature will allow interested diners to book a table with a single click.

What does this mean for you, as a restaurant owner? Priority number one needs to be making sure the menus displayed on your social media sites are accurate and appealing.

Accuracy matters: because the customer who was so excited reading about your lobster special on Yelp is going to be the first customer who complains on Yelp when that special isn’t actually available.

Appealing matters: because it’s very easy for a Facebook user to browse through a dozen or more menus when deciding where they want to go eat. Your menu needs to present your restaurant as the most appetizing option. Use pictures, colors, and copy strategically to attract attention while keeping the content well organized and easy to understand for best results.

Regularly changing and updating the way you present your menu is essential. Notice that I said ‘the way you present your menu’, not just ‘your menu’. Obviously, there are core components of your offerings that are going to remain in place, while special dishes may come and go. Your menu listing is a great place to draw attention to seasonal specials or to highlight your most popular offerings.

Weekly updates are ideal; monthly may be more realistic for the busy restaurant owner who handles their own marketing. You can coordinate these changes with any coupons or promotional deals you’re running at that time. It is, yes, one more job to add to your already full plate but given the prominence of social media and review sites in our customer’s lives, it’s an essential one.

Not sure how to make this happen? Give us a call. Our team of social media strategists have the speed, skills, and prowess you need to draw attention to your restaurant online.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office