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Mobile: Making The Holidays Merrier for Retailers

Mobile: Making The Holidays Merrier for Retailers

The holiday crunch season is officially here. Make sure you’re paying plenty of attention to your mobile messaging. Target recently reported, via Think With Google, that more than 75% of all of their customer’s shopping experiences begin on a mobile device. While that number may be on the high side due to Target’s size and prominence, it’s not far from what most retailers can expect as the norm.

[Tweet “More than 75% of all of customer shopping experiences begin on a mobile device.”]

It’s impossible to overstate how much mobile device use has changed the way we do our holiday shopping. Rather than concentrating all of the present procurement process into one huge shopping session, today’s customers are integrating gift shopping into small moments that occur throughout their day. They’re logging onto their smartphones to shop while they’re waiting in line, during their morning commute and so on.

Holiday shopping has started earlier – more than 60 percent of shoppers began researching before the turkey was served on Thanksgiving. Much of this research takes place on mobile devices, ranging from a simple location/hours search, through discovering products on social media, reading reviews and recommendations for specific products, to making purchases on a mobile website. Shop online pick up in store options are increasing in popularity.

You want to be absolutely sure that customers can connect with you effectively via their smartphone. It is a good best practice to check your digital presence daily throughout the holiday season, ideally on multiple devices. Any problems need to be addressed immediately so you don’t miss out on any sales. Pay particular attention during any SMS campaigns: test these text-based offers regularly to make sure they’re working the way you want them to. Understanding how important your phones are to your customers and how they use them to shop can make this your best holiday season ever.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office