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Meta vs Metaverse – Understanding the Digital Road Ahead for Your Business

Key Takeaways:
  • Meta is Not the Metaverse, but they are investing in the technologies that are part of this evolving universe.
  • 87% of Gen Z are video game players and adapt to the metaverse with comfort and value the digital assets and currencies.
  • AR is more accessible than small businesses realize, and 3D imagery is a place to start moving into the new style metaverse.

Focus on The Metaverse

The road ahead may seem a little blurry but there are signs ahead signaling of what’s to come.

We all just need to take breath and look up from our businesses and take in the world around us. The world we live in and the ones we play in. Listen to those chatting about the road ahead and as businesses we need to begin to investigate what we will need to grow.

I want to say bravo to all of you for being here today. For taking the time to learn what’s ahead for your business.

The Metaverse or what many people might know it as – cyberspace.  Metaverse for many people may seem like something new but it’s just a new term a way to shift the conversation to focus on the accelerated speed of our evolving world.

The point we make during this webinar is that the digital world is not static it is ever changing.  And as you’ll learn in this session The Metaverse is not as new as you may think. It’s been around us popping up in different ways for more than two decades and it’s just now coming into focus.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office