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Mobile Ads Meet Local Customers with Foursquare

Mobile Ads Meet Local Customers with Foursquare

Ads that reach individuals who are interested in your type of business and ready to make a purchase right now – seems too good to be true, right? Maybe not with Foursquare’s new promoted updates. Though the company released ads for large chains last year, they have just recently begun honing ads for local businesses, beginning with the New York pilot in June. Now they have finally opened them up to all local businesses. At Technology Therapy, we’re here to inform and educate about new digital marketing tools, and we will not disappoint in this case. So let’s get right to it!

What Are Foursquare Promoted Updates?

Fourquare Promoted Updates are ads that display on the platform for users in the area of the promoted businesses, particularly if they are already searching for such businesses. For example, say you are craving a burger, but you’re looking to try someplace new, so you open Foursquare and search for “Burger.” You may see a promoted update from a local restaurant that serves burgers.

While the geotargeting is similar to that provided by Facebook ads, Foursquare offers several additional benefits:

  • Targeting Active Local Customers:

    Users on this platform have shown an interest in local businesses and are often ready to buy when they perform their searches.

  • Measuring ROI:

    Business owners can measure the ROI of these ads very clearly. Foursquare provides them with not only the number of users who have seen their ads and clicked on them, but also the number of individuals who actually visited their physical location, as the whole point of Foursquare is for users to “check in” to the places they visit.

  • Budget Control:

    Foursquare allows business owners to set their own budgets, allowing businesses of all sizes to take advantage of these ads. Additionally, this makes it easy for business owners to test the tool with a modest budget to ensure that it is right for their companies before investing more funds.

Who Should Use Foursquare Ads?

These ads should be reserved for local businesses with brick and mortar locations that customers can actually visit. Restaurants, cafés, retail stores, salons, and spas are all examples of businesses that can absolutely benefit from sponsored updates on this platform.

How to Use Foursquare Ads

Setting up these ads is quite simple. First, a business owner must visit Next he or she will be prompted to find (or add their business). Once they’ve chosen their business, they simply need to upload a photo for their ad, which can focus on a special offer or a customer tip. Finally, business owners will set their budgets and their ads will be ready to display to local customers.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office