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Mobile Apps, Mobile Websites and Web Apps: Do You Know the Difference?

Mobile Apps, Mobile Websites and Web Apps: Do You Know the Difference?

With so many digital marketing tools at our disposal, it can be easy to confuse them, especially when they have overlapping features and functions. One of the misunderstandings that we run into quite frequently relates to web applications, mobile applications and mobile websites. These platforms are often seen as interchangeable tools when in fact they have distinct functionalities, goals and uses. Let’s review these platforms and discuss when each is best used.


Mobile Applications

Benefits of Mobile AppsMobile applications are purchased through an app store, such as the Apple App or Google Play stores, to be used specifically on smartphones and tablets. One of the major benefits of mobile applications is that they allow users to access your information with one click once the app is downloaded. Users do not need to go do a web browser and type in your URL. The app offers convenience and serves as a reminder right on your users’ home screens. They may also be accessed without Wi-Fi or cell service connectivity, but often have limited functionality.


Mobile Websites

Benefits of Mobile WebsitesMobile websites are websites designed specifically for smaller mobile screens. They require internet access and the use of web browsers such as Safari or Google Chrome, as opposed to running alongside the browser like a mobile app. The major benefit of mobile website is the search advantage: customers using their phones or tablets to search for businesses like yours can find your mobile site in Google. Web and Mobile Applications may not necessarily be found as easily. Additionally, even if they are found, they require users to download the apps before they can access your information, which serves as a major block to customers completing a casual initial search.


Web Applications

Benefits of Web AppsWeb applications are built to run across multiple platforms within a web browser. For example, Evernote is a cloud-based web application that can be accessed on desktops, tablets and smartphones, with notebooks syncing across all devices. The two key benefits web applications: flexibility and consistency. This tool allows you to have consistent access to information and features no matter what (or whose) device you’re on. Web applications, like Evernote, may also have compatible mobile applications to allow for easier use on mobile devices without sacrificing the fluidity across platforms. You will notice from web, to mobile and desktop, the application does not support all the same features.

Each of these tools has its benefits and drawbacks. Before choosing one over the other, be sure that you have clearly defined your goals. Here’re a few ways to think about; if you want to give your users a full range of functionality and a complex design on mobile devices? Mobile apps are your best bet. Prefer to be found by customers searching on the go? Opt for a mobile (or responsive) website. Need your users to have access to their information no matter what device they are on? Web apps are for you.

Need help choosing, developing or designing a web app, mobile app or a mobile website? Contact us, we’ll be happy to point you in the right direction and get you started!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office