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Mobile to Help Taco Bell Put the Fast in Fast Food

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Mobile to Help Taco Bell Put the Fast in Fast Food

Taco Bell is no stranger to our blog, and though they’ve had their share of blunders, generally we’re pointing out their ingenious uses of tech. This blog post is no different! Taco Bell has long since been known for their speed – their target wait time for peak hours is just 50 seconds – but they’re about to make service even faster with a mobile ordering app.

An App Analysis

Taco Bell is building this new app from scratch, in order to optimize ease of ordering and capitalize on additional selling opportunities. Here’s what you can expect at a glance:

  • A focus on the menu, which will be customizable to the users’ tastes
  • A home display that will change depending on the dining period
  • Easy restaurant locator feature
  • Additional product suggestions with your order
  • Mobile payment via credit card or payment in store with Taco Bell’s POS system
  • GPS tracking that notifies the restaurant when it’s time to begin preparing your order
  • Choice of in store or drive-through pick up options

As mobile champions, we may be biased, but we couldn’t be more excited for Taco Bell’s new app to roll out (it’s expected to go live by the end of 2014) and for other restaurants to introduce these solutions as well. And they won’t be far off – Chick-fil-A, Jersey Mikes, Smashburger and McDonald’s are already exploring comparable mobile ordering systems.

Small Businesses to Follow Suit?

This complete mobile ordering system is one thing for huge companies like Taco Bell, but can local restaurants offer these types of solutions as well? In a word, yes! Services like Seamless allow restaurants in over 40 cities to offer mobile ordering through their system, and we can only expect their coverage to grow. And customized mobile ordering solutions are not an impossibility for small businesses. Interested is exploring the possibilities for your business? Reach out to us for a free consultation to get started.

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Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

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As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

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