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Mobile Marketing Reaches Luxury Buyers

Mobile Marketing Reaches Luxury Buyers

Today, I’ve got the great privilege of presenting at the SMART Jewelry Show in Chicago. Here are some of the highlights of the eye-opening information about mobile marketing that I’ll be sharing there:

Google has announced that 2014 may be the year that mobile search takes over from other forms of search. Luxury buyers – who often aren’t the mega-rich people you’d imagine – are the most devoted mobile users. These customers are twice as likely to have a smartphone than the general public, and they are very adept at using it.


Mobile Marketing: Essential for Abbreviated Attention Spans

In fact, research shows us that typically, people look at their phones 150 times a day. Customers don’t divide their wants by where or how they plan to buy: they expect a seamless customer experience no matter where they interact with your brand. More than half of mobile customers want to be able to make a purchase within an hour. Are you able to sell what they want to buy?

Having e-commerce capability is a game changer for today’s small business owner. If you look exclusively at luxury buyers – the people who account for 45% of all discretionary spending in America right now – you’ll find they heavily favor brands that allow them to make purchases directly from their phone or tablet. The 88% of luxury brands that have online stores receive 99% of the traffic.


Moving Forward With Mobile

The time is now to think through how you’re going to connect with the mobile customer. Some tools, like email marketing and paid search, will be very familiar to you and need only minimal tweaking to be effective in a mobile-dominated environment. Other tools, including SMS marketing, the use of apps, and social media advertising may not be as familiar but are absolutely critical tools.

If you’re not sure how to integrate mobile into your current marketing mix, or you know your digital presence needs work to look great on today’s smaller screens, give us a call. We’re here to help put your brand exactly where it needs to be: on your customer’s phone!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office