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More Facebook Changes: New Ad Reports

More Facebook Changes: New Ad Reports

We began our week on the TTG blog discussing recent Facebook changes that you may have missed and, surprise surprise, Facebook has rolled out one more change for us to close out the week with: the new Facebook Report layout. We’ll take you through these reports step-by-step in the video below. We’ve also broken out the most important features in the text underneath the video.

Facebook Report Highlights
  • Default Report View:

    This layout is what you will see automatically when you click into Reports from the Ad Manager dashboard. It will show you metrics for the last seven days broken out by campaign. The number of fields has dramatically increased, which you will see by scrolling to the right on the reports to view the additional columns. You may also change your date range in this view by simply choosing your desired day or days in the “Dates” drop down in the upper right-hand corner.

  • Adjusting Report Groupings

    You may manipulate the data in your reports in order to see certain metrics grouped together. To do so, go to Edit Columns and choose your preferred Column Set. For instance, you can choose the Page Column Set, then select the measurements you’d like to see within this Column Set, such as age or gender. One of the biggest advantages to this tool is the definition feature that appears under the Dimensions box, which explains what each metric means as you hover over it. Understanding the metrics you’re using is half the battle when building effective reports.

  • Adding a Filter:

    Facebook now also gives you the option to filter by campaign or ad group name, making it much easier to delve into metrics for specific campaigns within the Facebook platform, as opposed to exporting the statistics to an Excel file and manipulating them there. Though the export function is still available in the top menu.

If you need help making the most of your Facebook Ad reports, or with any of your other digital marketing tools, reach out for a free consultation. We’d love to help you leverage these platforms to their fullest potential!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office