We began our week on the TTG blog discussing recent Facebook changes that you may have missed and, surprise surprise, Facebook has rolled out one more change for us to close out the week with: the new Facebook Report layout. We’ll take you through these reports step-by-step in the video below. We’ve also broken out the most important features in the text underneath the video.
Facebook Report Highlights
Default Report View:
This layout is what you will see automatically when you click into Reports from the Ad Manager dashboard. It will show you metrics for the last seven days broken out by campaign. The number of fields has dramatically increased, which you will see by scrolling to the right on the reports to view the additional columns. You may also change your date range in this view by simply choosing your desired day or days in the “Dates” drop down in the upper right-hand corner.
Adjusting Report Groupings
You may manipulate the data in your reports in order to see certain metrics grouped together. To do so, go to Edit Columns and choose your preferred Column Set. For instance, you can choose the Page Column Set, then select the measurements you’d like to see within this Column Set, such as age or gender. One of the biggest advantages to this tool is the definition feature that appears under the Dimensions box, which explains what each metric means as you hover over it. Understanding the metrics you’re using is half the battle when building effective reports.
Adding a Filter:
Facebook now also gives you the option to filter by campaign or ad group name, making it much easier to delve into metrics for specific campaigns within the Facebook platform, as opposed to exporting the statistics to an Excel file and manipulating them there. Though the export function is still available in the top menu.
If you need help making the most of your Facebook Ad reports, or with any of your other digital marketing tools, reach out for a free consultation. We’d love to help you leverage these platforms to their fullest potential!