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More Than Words: It’s Time To Talk About Emojis

More Than Words: It’s Time To Talk About Emojis

Over the course of the past few years, emojis have made their way from cute keyboard tricks used as shorthand by net-savvy youngsters to a critical element of mainstream communication. Proof of concept: on Monday, Chevy issued a press release composed 100% of emojis.

[Tweet “Chevy’s all-emoji press release: ludicrous or whimsical? “]

Can emojis communicate as effectively as old-school text? Not necessarily. Translations of Chevy’s all-emoji press release have ranged from the almost-sensible to the downright ludicrous. Here’s a snippet of CNet’s version:

Happy people love cars.

They drive their cars to and from the city while listening to music, then stop. After some days and nights, filled with joy and sadness, but then a new car is born and you will love it. It syncs with your phone, goes bowling with angles and gasses up all of your sporting goods and bicycles.

Thumbs-up to the new bread, dress up in your best shoes and lipstick to see some dancers while you text your friends. Businessmen like this car and say “Great idea for car to make the Earth better.”

Other people have their own takes on the emoji-only text. They’ve been sharing them using the #ChevyGoesEmoji hashtag. Posters have included a strong mix of ordinary people, industry media and even some celebrities. Everyone has an opinion about what the emojis actually mean, and they all want to share it.

The result? Chevy enjoys a ton of buzz, exposing people to the 2016 Chevy Cruz and branding while they puzzle over the all-emoji press release – and exponentially more people have paid attention to this PR than ever would have ever noticed a more traditionally formatted piece.

This concept can definitely scale down for use by the smaller business owner. Many of you are already integrating emojis into your social media posting. Consider making an all-emoji post or graphic and inviting your customers to do their own translations; make sure to hashtag it to make it easy for your customers and others to see what other people are doing. Maybe news about a special offer or secret sales event could be conveyed only with emojis – if your market loves solving puzzles or playing games, it’s not a bad idea.

The reason the all-emoji press release worked for Chevy was that it was novel, fun, and timed at a period when the media was looking for something to write about. Keep those elements in mind when timing your own piece.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

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As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

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